What does a referral program reward customers for?
AnswerRecommending a product to people they know
Referral programs encourage customers to spread the word.
Business · Facts & stats
Referral facts & stats
7 fact-checked facts about referral programs and word-of-mouth growth, each with the reason behind it. 5 more are in today's round and join this page after it closes.
The basics
What does a two-sided referral reward mean?
AnswerBoth the referrer and the new customer get a benefit
Rewarding both sides motivates sharing and signing up.
Going deeper
What does a viral coefficient above 1 mean?
AnswerEach user brings in more than one new user on average
A K-factor over 1 means growth can compound on its own.
What did Dropbox's well-known referral program offer?
AnswerExtra free storage space
Dropbox gave both parties bonus storage for successful referrals.
In marketing, what does attribution mean?
AnswerCrediting a sign-up or sale to the source that drove it
Attribution shows which channels or referrers work.
Expert level
How is Net Promoter Score calculated?
AnswerPercent promoters minus percent detractors
NPS subtracts the detractor share from the promoter share.
What does UTM stand for in UTM tracking parameters?
AnswerUrchin Tracking Module
UTM comes from Urchin, the analytics company Google acquired.
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